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|Print design sample - marketing|
|This three-panel brochure provided customer information about bus fare increases, while promoting options to save fare increase costs by purchasing passes in advance.
The brochure was part of a campaign that also included posters, news releases, and targeted mailings that resulted in a 30% increase in annual pass sales during the target period. I developed the campaign strategy, wrote all copy, and coordinated design, printing and distribution.
This campaign won the American Public Transit Association's 1993 Adwheel Award for shoestring campaigns, large transit agencies.
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