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Print design sample - marketing
This three-panel brochure provided customer information about bus fare increases, while promoting options to save fare increase costs by purchasing passes in advance.

The brochure was part of a campaign that also included posters, news releases, and targeted mailings that resulted in a 30% increase in annual pass sales during the target period. I developed the campaign strategy, wrote all copy, and coordinated design, printing and distribution.

This campaign won the American Public Transit Association's 1993 Adwheel Award for shoestring campaigns, large transit agencies.
View flyer text.

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